Let’s jump into the world of sustainable streetwear, sustainability and sustainable fashion and find out why it’s so super fresh and hot right now!
“Sustainable Streetwear it’s not a trend it’s a power movement!”
Yes, that’s a bold statement to make, isn’t it!
Well, with sustainability and climate change being such a hot topic right now. Let’s see what the fuss is all about and explain why we’ve written such a powerful statement!
Sustainability & Fashion.
With the UN holding a sustainable streetwear conference this year due to the concern with the fashion industry’s sustainability, especially within streetwear.
The negative effects on the planet and the economic costs due to the fast-fashion landfill processes are posing a serious threat to the health of the future of our world.
Sustainability has, therefore, had to become a key topic discussed throughout the fashion industry. And with media rooms having caught attention to the pictures of the state of landfills, it’s media you can’t now miss!
To know the REAL reasons behind this statement and why the mix of sustainable and streetwear are so important. We have to start by taking a trip back to were it all started.
Picture: Sustainable Streetwear | EBYAK™
Streetwear originated in California from surf culture between the 1970s and early 1980s. It has become very popular over the years.
It has even adopted parts of the fast-growing Japanese street fashion, hip-hop fashion and haute-couture elements from around the world.
The main inspiration that formed this style of clothing was from music like new wave, heavy metal, the DIY aesthetic of punk and from hip-hop culture.
As early in the 1980s, some well-known streetwear brands promoted this style. Major brands like Kangol, FUBU, and Adidas incorporated hip-hop and street-style influences.
If you take a look back at the history through pictures. You can clearly see that streetwear and hip-hop have been mixed together from the very beginning.
Streetwear was normally a mix of casual wear like t-shirts, baseball caps, jeans, and sneakers. Unlike when streetwear first started, contemporary streetwear has stepped out of the skatepark. Designers have reworked time-honoured pieces – hoodies, cargo trousers, trainers – into garments you wouldn’t want to ruin on concrete.
Picture: Sustainable Streetwear | EBYAK™
Fast forward to the present day and luxury brands like Hobie, Burberry, Gucci have now even adopted these types of garments and style within their collections.
With streetwear already becoming a multibillion-dollar movement and with Gen Z’s currently, contributing around $830/£638 billion in retail purchases according to figures published by Fung Global Retail & Technology.
Streetwear will continue to rise as it hasn’t yet reached its full potential due to more people preferring to dress less formal.
EBYAK’s founder and Designer Ashlea Atigolo says:
“We should all be more conscious of the negative impact that some fast-fashion clothing pieces, can have on the world. If we don’t these negative effects will only be damaging for our future.” says Atigolo
As a result, the popular rise and demand for streetwear hasn’t been good for the environment.
The amount of garments produced has resulted in large amounts of waste being dumped into the oceans and on land. Due to the increasing rise of such demand in production.
The fashion industry whose main demand is streetwear is majorly contributing towards the earth’s pollution problems. Due to all of these poor production processes and with consumers being more fashion conscious. Demand now for “sustainable fashion” and sustainable streetwear has risen.
The Whole Truth
Let’s get a bit more serious and uncover the REAL reasons why sustainable fashion and sustainable streetwear is a must!
The core aim of sustainable fashion is to create a system that can be supported indefinitely by humans. This system will positively impact the environment through social responsibility. Sustainable fashion is much more than addressing fashion textiles or products that are used in the clothing industry. It addresses the whole system of fashion.
Picture: Sustainable Streetwear | EBYAK™
Consequently, dealing directly with the effects of interdependent social, cultural, ecological and financial systems is a complete must. Sustainable fashion, therefore, must consider fashion from the perspective from all angles. Consumers and producers, all living species and all future dwellers on earth would need to be informed about this system for it to be effective.
Sustainable fashion, therefore, runs on the social responsibility of individuals in both the public sector and the private sector. An important example of the need for sustainable systems is the benefit of product level initiatives. Replacing one fiber type like plastic for a less environmentally harmful option can have positive dramatic effects.
What’s The Deal?
Yes, we’re getting really DEEP into this, but seriously you’re going to be so enlightened and knowledgeable after this next bit!
Sustainable clothing simply refers to clothing fabrics derived from eco-friendly resources. Sustainably grown fiber crops or recycled materials are typically used in sustainable clothing. The way these fabrics are made is what sets them apart from other clothing. In the past, being an environmentally conscious shopper meant buying clothes usually from thrift stores or any shops that sell second-hand clothing.
Another sustainable way to shop would be to donate used clothes to these shops of shops, for reuse or resale. Fast forward to modern times and with the current trend towards sustainability and being ‘green’. Sustainable clothing has now expanded towards reducing the amount of clothing discarded to landfills. Whilst also decreasing the environmental impact of agro-chemicals in producing high demand fiber crops like cotton.
The “three pillars” of sustainability bounded by the environment (earth, life)
Under the accordance of sustainability, recycled clothing upholds the principle of the “Three R’s of the Environment”: Reduce, Reuse, and Recycle, as well as the “Three Legs of Sustainability”: Economics, Ecology, and Social Equity.
Buying Sustainable Streetwear
1. Become conscious of the clothing you wear and where it was made.
It can be sometimes challenging finding out where your clothes where made. A good place to start is by going on good ‘old’ Google. Try searching for eco-fashion or sustainable fashion brands and read the about us page. This page typically will tell you the ethics and standards the brand goes by. Better still you can always bookmark companies like EBYAK (shameless plug) on your homepage to make it even easier.
2. Invest in Quality, not Quantity.
Customers buying sustainable streetwear should try to think about the quality of the clothes. When looking at buying quality over quantity you are in fact looking for garments that will last longer. You want them to not fall apart after a few washes or after one wear. By doing this you are doing your bit to reduce the amount of clothing that is produced. This will inevitably reduce and improve the current land-fill problems.
3. Swapping or Receiving Second Hand Clothing.
You may not want to think about second hand clothing because you probably want fresh stuff. What about considering it all as being vintage and vintage now means cool. You probably have received hand me downs before, from family or possibly friends. Sometimes the best stuff can be just given to you without any costs involved at all! So let’s continue the cycle. Someone you know must need something you don’t want anymore, so be considerate of that and don’t chuck it out. Inspire others around you to give away their clothes instead of throwing them in the bin!
4. Look for 100% certified organic cotton garments.
Shoppers can find sustainable clothing by searching for the phrase “100% Organic Cotton”. Organic cotton is generally defined as cotton that is grown organically in subtropical countries. The cotton grows from non-genetically modified plants, and without the use of any synthetic agricultural chemicals, like fertilizers or pesticides. Buying clothes that are 100% organic cotton therefore can help the environment.
"The Collection" - Sustainable Streetwear
It is important to us at EBYAK to try to be as socially responsible and environmentally more conscious. That is why we made the decision to make one of our first collections, an environmentally more sustainable one.